Bluey Gets Toy Collection


The Australia-based Moose Toys is introducing the first-ever collection of toys based on the hit series Bluey.

Bluey, which follows a lovable and inexhaustible 6-year-old Blue Heeler puppy, will see its new toy collection hit retail beginning August 1, 2020. The collection includes playsets, figures, plush characters and accessories featuring Chilli (Mum), Bandit (Dad) and Bingo (Sister).

Bluey is produced by the Emmy Award-winning Ludo Studio for ABC Kids (Australia) and is co-commissioned by ABC Children’s and BBC Studios. The show airs in the U.S. on Disney+, Disney Channel and Disney Junior.

Bluey has been a breakout hit everywhere for portraying the fun, and often funny, day-to-day life of real families,” said Suzy Raia, VP of consumer products and business development at BBC Studios. “We couldn’t have picked a better partner to launch the Bluey consumer products program in the U.S. than Moose Toys. The new toys will extend all the Bluey fun beyond the screen and invigorate the imagination of children.”

“After the phenomenal success of Bluey in Australia, we can’t wait to introduce Bluey toys to U.S. families later this year,” said Paul Solomon, co-owner of Moose Toys. “Our Bluey collection celebrates everyday family life and encourages imagination and discovery through play. Moose is a family-owned company headquartered in Australia, and we share a lot of the same core values as Bluey. As fellow Aussies, we are in a unique position to bring the magic of the show to life in toys.”