Big Bad Boo Pacts with Highlights for Children

Big Bad Boo Studios has inked a partnership with Highlights for Children to develop animated series about some of the children’s media brand’s most iconic characters and properties.

Big Bad Boo will be bringing many of Highlights’ best-known characters to life on-screen, financing, producing and distributing the newly developed series. The Vancouver-based studio aims to put a fresh spin on classic characters with series like Who & Coo.

“At Highlights, we view our mission as creating content and experiences that help children navigate an increasingly complex world. We are excited about the opportunity to reach more children, working with partners like Big Bad Boo, who can help us leverage both our long-held values and our brand reach in new media,” said Kent Johnson, Highlights CEO.

Big Bad Boo Co-Founder Shabnam Rezaei noted: “We are thrilled to partner with such a beloved household name like Highlights. For decades, Highlights has engaged kids across the country with the goal to inspire curiosity, creativity, caring and confidence—values that Big Bad Boo infuses in all its properties. Together, we hope to introduce a new generation to classic brands like Who & Coo and Top Secret Adventures.”