BBC Studios Strikes Licensing Deal for Hey Duggee in Spain

BBC Studios has appointed Ypsilon Licensing to be the licensing agent for the preschool series Hey Duggee in Spain.

Ypsilon Licensing, which is a joint venture between Ypsilon Films and Multitrade Group, has already secured Bizak as master toy partner for Hey Duggee. The deal marks the first time Hey Duggee merchandise will become available to consumers in the region. Bizak’s Hey Duggee toys and plush will be sourced from the U.K. master toy partner Golden Bear, with products set to roll out in the Spanish market from fall 2021.

The deal comes as Hey Duggee continues to perform well on Clan, a children’s TV channel from the Spanish public broadcaster TVE. Ypsilon Licensing’s TV and SVOD counterpart, Ypsilon Films, secured the platform at the end of last year on behalf of BBC Studios.

Julie Kekwick, senior licensing manager at BBC Studios, said: “We are thrilled to see how quickly Hey Duggee has become a hit with the Spanish audience and feel confident that the launch of licensed toy and plush in the market will help propel the popularity of show to the next level.”

Isaac Anidjar, sales manager and partner at Ypsilon and Multitrade Group, said: “We are excited with the success of Hey Duggee in Spain. We are working closely with all parties involved to build the brand strategy and we are confident in the potential of such an iconic property on a long-term basis.”