Batwheels Expands Reach

Warner Bros. Animation and DC’s Batwheels has become available to stream in all key EMEA markets with its arrival on Netflix.

The expansion of the title’s reach follows a growing demand for official licensed consumer products around the series. Mattel’s Fisher-Price is a lead partner, while Warner Bros. Discovery Global Consumer Products (WBDGCP) is in the process of directing new and existing Batwheels licensees.

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP and is an integral part of our strategy plan to ensure that the show is available wherever the fans are,” said Philippe Roucoule, senior VP of EMEA consumer products at Warner Bros. Discovery Global Consumer Products. “An entirely fresh take on a property of such excellent heritage, Batwheels combines two of the things that children love most—vehicles and super heroes—providing endless inspiration for partners across all major categories.”