TVKIDS
Banijay Kids & Family has partnered with The Polar Bears to grow the commercial performance of its digital network.
The new alliance will leverage The Polar Bears’ expertise to grow revenue streams via paid media, advertising sales, sponsorship, branded content and ad-funded programming. Banijay Kids & Family’s portfolio already generates 75 million global monthly digital viewers with series such as LoliRock, Mister Maker and Totally Spies!
“With an extensive catalog of globally loved brands, we are reaching huge audiences every day through our digital network,” said Dan Lewsey, global head of digital at Banijay Kids & Family. “Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimize monetization of these views and deliver an additional, healthy revenue stream.”
Elliot Baum, founder of The Polar Bears, added, “Banijay Kids & Family’s award-winning catalog is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale will give brand partners the confidence to create unique digital activations on YouTube. We’re excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”
