Banijay Kids & Family has struck a deal to bring a selection of its titles to TheSoul Publishing’s FAST, AVOD and social content offerings.
TheSoul Publishing reaches more than 2 billion followers across its portfolio of platforms, including Facebook, Instagram, Snapchat, TikTok and YouTube. Mister Maker, Let’s Play and Lilybuds are among the entertainment brands heading to this new channel and VOD offering for social media and streaming platforms.
Dan Lewsey, global head of digital for Banijay Kids & Family, said: “Combining TheSoul Publishing’s expertise with our diverse catalog of premium kids’ brands allows us to reach our audiences across a multitude of growing and emerging platforms. This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”
Jonathan Shrank, head of broadcast content distribution at TheSoul Publishing, said: “TheSoul’s presence on streaming platforms worldwide and our hugely popular, diverse and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows. As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t-miss opportunity! Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”