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Banijay Kids & Family Names Head of Global Licensing


Banijay Kids & Family has expanded its commercial division with the appointment of Roubina Tchoboian as head of global licensing.

Tchoboian will be responsible for growing the licensing portfolio of the division’s IP, including Totally Spies!, Shasha & Milo and Topo Gigio. She joins the company from Cloudco Entertainment, where she was VP of international licensing.

At Cloudco, Tchoboian was responsible for driving international partnerships for IP such as Care Bears and Holly Hobbie. Prior to that, she held roles on the sales teams at Zodiak Rights and Sky.

In her new role, she will report directly to Delphine Dumont, chief commercial officer of Banijay Kids & Family.

“With a strong track record in delivering creative and successful global licensing programs for one of the biggest properties in the world, Roubina is a fantastic addition to the company,” Dumont said. “As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”

Tchoboian added, “Banijay Kids & Family is home to a raft of premium, world-class children’s content, from established hits like Totally Spies! to exciting new IP coming through. With high demand from young audiences to engage with their favorite shows beyond the screen, there is huge potential for our portfolio as we look to grow and strengthen our ranges of licensed products and experiences.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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