ATF Spotlight: Studio 100 Media

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SINGAPORE: The koala bear character Blinky Bill is at the center of brand-new stories in Studio 100 Media’s CGI series The Wild Adventures of Blinky Bill.

Blinky Bill first came to life in a children’s book from the 1930s and was also the star of a 2D animated series in the mid-’90s. “There is already high brand awareness, strong positive brand association and also nostalgic memories in the older target group as well as the wish to share those feelings with their family and children,” says Martin Krieger, the head of global distribution at Studio 100 Media.

The company’s catalog also includes the CGI series Nils Holgersson, inspired by the book from Selma Lagerlöf, and Arthur and the Minimoys: The Series, based on Luc Besson’s children’s books of the same name and the feature films also produced by the French filmmaker and director.