ATF Spotlight: Rainbow


SINGAPORE: The Milan Fashion Academy serves as the backdrop for Rainbow’s live-action tween series Maggie & Bianca Fashion Friends, which it is promoting at ATF.

“We are exploring the potential for live-action shows in Asia,” says Cristiana Buzzelli, the senior VP of licensing and acquisitions at Rainbow. The company has a number of animated series to present as well, including World of Winx, based on the worldwide hit Winx Club, and Regal Academy, which features the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tale.

“Asia is a priority market for us, and we would like to roll out our new animated comedy Regal Academy in all the main Asian markets, as we already have a master toy deal in place in Asia and are also focusing on building a strong consumer-products program,” says Buzzelli. “We would like to consolidate Winx Club’s presence in the region, as it proved to be a great evergreen show.”