Applause Entertainment Expands into Animation

Leading Indian scripted producer Applause Entertainment is aligning with children’s comic book powerhouse Amar Chitra Katha as it expands into the animation segment.

Applause, led by Sameer Nair, has sealed a deal to adapt properties from Amar Chitra Katha’s 400-title catalog, which encompasses mythological and historical tales, fables and more.

More than 1.5 million Amar Chitra Katha comics are sold every year.

Nair, CEO of Applause Entertainment, commented, “Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound and action. This is our opportunity to realize that dream. This partnership is also a small step toward helping export Indian culture by taking a unique and deep-rooted cultural brand like Amar Chitra Katha to screens across the globe.”