APC Kids Taps Master Toy Partner for Kid-E-Cats


About Premium Content’s APC Kids has appointed Thai Group’s Toy Plus as global master toy partner for the hit animated show Kid-E-Cats.

Under the agreement, the Hong Kong-based company is developing a toy collection that includes plush, collectibles, figurines and playsets for preschoolers. These products will begin rolling out at retail in October 2019.

Kid-E-Cats follows the adventures of three imaginative kittens. The series is based on an original Russian show made by CTC Media and Studio Metrafilms. A third installment is currently in production.

Lionel Marty, the managing director of APC Kids, commented: “We’re delighted to be building upon the global success of Kid-E-Cats, significantly boosting the merchandise offering for fans around the world. With their enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform Kid-E-Cats into an engaging toy range for kids and we look forward to seeing products hit shelves next year.”

Josue Rosenzweig, the president of Toy Plus, noted: “We are very happy and proud to have Kid-E-Cats in our product portfolio, and we are 100-percent committed to the development of the products and maximizing the business, together with APC Kids and CTC Media.”

Ksenia Gordienko, the head of licensing and merchandising at СТС Media, added: “Getting a master toy partner on board is a huge step for the Kid-E-Cats franchise development worldwide. We are happy to start our partnership with Toy Plus in major and key toy categories like plush and collectible figurines. We are looking forward [to doing] long and very successful work together with our partners.”