Amuse & eOne Team for Direct-to-Digital Preschool Project


Amuse Animation has entered an agreement with Hasbro’s Entertainment One (eOne) to produce a digital-led animated series.

Amuse Animation has produced over 30 self-funded original digital series aimed at entertaining kids, sparking curiosity and promoting positive values. The company is now developing three spin-offs based on top-performing properties.

“In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before,” commented Tom Hartley, VP of digital content at eOne/Hasbro. “Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behavior in real-time. With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavor.”

“We are thrilled to be working with Hasbro eOne on their first foray into digital-led original animation content for preschool children. We hope our expertise in producing digital-led kids’ entertainment will contribute to Hasbro’s success,” added Jiella Esmat, chief revenue officer of Amuse.

Arthur Lener, CEO, added, “As the kids audiovisual industry evolves, synergies between content and toy companies are growing stronger. As experts in the creation of audience-centric, high quality digital-first, we are looking forward to partnering with Hasbro and eOne to build the licenses of tomorrow; it is a huge milestone for us.”