Car City Adventures Channel Launches on Samsung TV Plus


Amuse Animation has launched the FAST channel Car City Adventures on Samsung TV Plus in eight languages across ten countries.

The fully localized channel features Amuse Animation’s vehicle-themed series, formatted into themed 30-minute blocks that promote core values such as friendship, teamwork, kindness, empathy and gratitude. It is now available in Australia, New Zealand, Germany, Austria, Belgium, Italy, the Netherlands, Sweden, Mexico and Brazil.

The Car City Adventures channel is set to launch in South Korea in the coming weeks as well, with other AsiaPac countries to follow.

Amuse Animation partnered with Xumo Enterprise, the business-to-business arm of Xumo that provides FAST solutions, on the development, creation and distribution of the channel.

“We are thrilled to partner with Samsung and Xumo Enterprise on our first ever vehicle-driven FAST channel,” said Zirong Zheng, distribution and content partnerships manager at Amuse Animation. “We know that preschool kids universally gravitate toward vehicle-related play, which has been at the heart of our series’ success for many years: they genuinely align with preschooler interests across borders and language boundaries. Whilst the kids’ ad revenue model is still maturing, we see undeniable potential in FAST to boost IP awareness, especially with major global partners like Samsung. Our collaboration with Samsung and Xumo Enterprise marks a significant milestone in our global expansion.”

“It’s exciting to see how FAST is evolving to meet the demands of its growing viewership,” commented Jennifer Batty, head of content acquisition at Samsung TV Plus Europe. “Audiences are responding to FAST because of its unique value proposition, offering specialized streaming content for all the family. We are very excited to partner with Amuse Animation for the launch of Car City Adventures across many of our Samsung TV Plus market and bring high quality pre-school content to Samsung households.”

“At Xumo Enterprise, we work with many of the top rights holders and distributors to help them create and distribute their FAST channels around the world,” added Stefan Van Engen, VP of programming and partnerships at Xumo. “Through our growing suite of FAST solutions and existing relationship with Samsung TV Plus, we were happy to help Amuse Animation bring this new channel to life in many countries across the globe, in multiple languages.”