Aardman Unveils New Branding, Website


The animation studio Aardman has launched a new visual identity, including an updated logo and a brand-new website.

“This new visual identity, logo and website are a fitting reflection of where the studio is at in 2022—with a packed slate of diverse content in production, featuring both our beloved characters and brand-new IP,” said Sean Clarke, managing director of Aardman. “Together, they honor our history in clay stop-motion animation, while also celebrating the vast array of creative and technically innovative work we’re creating today across a range of exciting mediums and new platforms.”

“This new branding is a reminder that from its local roots in the South West of England, the studio competes internationally with the biggest in the business, thanks to an incredible team of creatives, producers, artists, sales and marketing experts and operational masterminds,” Clarke added. “It paves the way for a successful future in which we continue to bring the most compelling and inspiring stories to audiences of all ages, all over the world.”

The new logo was designed by Aardman director and designer Gavin Strange. An evolution of the version it replaces, it features softer, rounder edges while retaining essential elements of its predecessor. The star is neatened and now has wider application, including as a porthole through which to introduce characters on social media and other channels. A new fingerprint pattern pays tribute to the studio’s clay animation roots while acknowledging its more recent and upcoming work in other media. The company typography and color palettes have also been updated.

Aardman’s relaunched website was developed by Bristol-based digital agency true. Simpler and more intuitive, it enables visitors to more quickly find the content and contacts they need. It presents curated selections of Aardman’s work, showcases its culture and values and highlights the faces behind the studio. Though its primary function is to serve as a business-to-business website, it will also serve to attract new talent.