Hasbro Sees Q3 Gains

Hasbro’s third-quarter revenues rose 8 percent year-over-year, reaching $1.39 billion, driven by double-digit growth in its Wizards of the Coast and digital gaming segment.

“Hasbro delivered another quarter of growth, highlighting the strength of our brands and Playing to Win strategy,” said Chris Cocks, CEO of Hasbro. “Wizards of the Coast led the way as Magic: The Gathering continues to break records.”

“Consumer products POS and market share accelerated ahead of the holiday, and our high-margin licensing business is unlocking new opportunities,” he continued. “With major announcements coming at The Game Awards in December, we’re poised to enter 2026 with momentum.”

Gina Goetter, chief financial officer and chief operating officer, added, “Our teams delivered another quarter of disciplined execution and operational progress. We managed tariff volatility with agility, protected margins through cost productivity and pricing discipline and continued to advance our transformation initiatives. These actions position Hasbro to close the year from a position of strength, and we remain firmly on track to achieve our mid-term financial commitments.”

The Wizards of the Coast and digital gaming segment was a key driver in the company’s third-quarter success, with revenues increasing 42 percent in the category. This was fueled by a 55 percent increase in Magic: The Gathering revenues, fueled by the releases of the Edge of Eternities and Marvel’s Spider-Man packs.

The consumer products segment revenues slip 7 percent, in line with expectations, primarily due to U.S. retailer order timing tied to later holiday shelf resets. Peppa Pig, GI Joe, Marvel and Beyblade saw growth.

In the entertainment business, revenues increased 8 percent, reflecting deal timing within the portfolio.