Rainbow Lines Up New Winx Club Roblox Game

Rainbow’s Winx Club will be coming to Roblox, with the immersive adventure Winx Club: Magix debuting on September 15.

“We’re proud to bring the magic of Winx Club to the Roblox platform,” said Iginio Straffi, CEO of Rainbow and creator of Winx Club. “We’ve always been committed to offering fans the very best, and this time we’re doing it in a bold new way, blending Rainbow’s legacy of storytelling with the immersive, interactive experience that only Roblox can provide.”

The game is being developed in collaboration with Mapshot and with support from Spaceport.xyz. In the immersive adventure, players step directly into the Winx Club universe, creating their own fairy persona with fully customizable avatars, shimmering wings and enchanted accessories. Players can train their powers, master elemental magic and embark on high-stakes quests that weave through the streets of Magix and beyond.

Players will be able to team up with friends to tackle dungeons teeming with magical creatures, uncovering hidden realms and collecting rare artifacts that unlock new abilities. The game evolves as the players progress, with seasonal events and limited-time challenges in the works.

“Bringing the world of Winx Club into Roblox has been an incredible creative challenge and a dream opportunity for our team,” said Stephan Celis, CEO of Mapshot. “We set out to capture the energy, style and magic that fans have loved for years and translate it into gameplay that feels alive and full of exploration. Watching players step into Alfea, master their powers and forge their own stories is exactly the kind of immersive experience Mapshot was built to create.”

Le Zhang, CEO of Spaceport.xyz, commented, “Spaceport was built to help visionary and well-loved brands like Rainbow unlock the full potential of their IP through games and user-generated content, and this Winx Club launch on Roblox is a perfect example of that mission in action. By providing the licensing infrastructure, game industry knowledge and access to a mature ecosystem of developers, we’re enabling Rainbow to confidently scale their iconic IP into a platform with over 380 million monthly active users, turning decades of storytelling into a living, playable universe.”