Animotion Names The Fixies Licensor in German-Speaking Europe

Animotion Media Group has appointed Active Merchandising as the licensing agent for The Fixies across Germany, Austria and Switzerland.

“As we develop our international plans for The Fixies licensing, one of the territories we have decided to focus on is Germany, on the basis of the success of The Fixies’ German-language channel on YouTube,” said Jean-Philippe Randisi, founder of bRAND-WARD and consultant at Animotion Media. The YouTube channel has over 390,000 subscribers.

“The Fixies is a great show that teaches kids how to fix things in a playful way,” said Anita Van Esch, founder of Active Merchandising. “With over 1,000 videos and shorts and more than 348 million views on YouTube, the German channel proves that it captures the interest of the target group aged 4 to 8. We are confident that the educational content and clever but funny characters will attract potential partners to come on board.”

Randisi added, “Anita’s experience, talent and creative mind are just what The Fixies need to conquer Germany off the screen.”