Spotlight: NJ World

NJ World is highlighting the animated series Nelly Jelly, which follows a girl with a rich imagination and her monster friends Jim and Jam.

Along with presenting solutions to children’s real-world problems, the series aims to challenge gender stereotypes, as Jim, a pink male monster, loves books and analysis, while the green female monster Jam protects Nelly Jelly with her strength and spreads positivity.

“Generation Alpha encourages us to leave common stereotypes behind and have different representations of how girls and boys can look and behave,” says Simona Krasauskienė, CEO.

“In her native Lithuania, Nelly Jelly is a loved children’s book character with a loyal fandom,” adds Krasauskienė.