Mr Bean Lands New Regional Licensing Agents

Banijay Kids & Family has signed IMG, Spacetoon Licensing and License Connection as new licensing agents for Mr Bean.

IMG will represent the brand’s licensing interests in Japan, South Korea and Southeast Asia. Spacetoon Licensing will cover the Middle East, and License Connection will handle Benelux. Spacetoon also picked up the live show rights for its region.

The three companies join Bulldog (the U.K.), WP Brands (Australia and New Zealand) and Black White Orange (Indian sub-continent).

This comes after Mr Bean: The Animated Series was commissioned for a fourth run earlier this year, with a premiere set for 2025.

“An iconic brand with astonishing traction and reach, Mr Bean celebrates a broad and truly international fanbase,” said Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “By working in collaboration with IMG, Spacetoon and License Connection, alongside our existing agents, we will further extend the commercial activity of the brand, in line with the huge demand from worldwide audiences.”