MIPTV Spotlight: Mattel

Mattel has on offer two series from the Masters of the Universe franchise: Masters of the Universe: Revelation and He-Man and the Masters of the Universe.

From the Thomas & Friends franchise, Thomas & Friends: All Engines Go features new art direction, more physical comedy and a greater range of character expressiveness.

Mattel’s slate also includes three animated Barbie specials: Barbie Princess Adventure, Barbie & Chelsea: The Lost Birthday and Barbie: Big City, Big Dreams. A full-length TV series for the brand titled Barbie: It Takes Two is a new franchise extension.

Fred Soulie, senior VP and general manager of Mattel Television, says, “Our brands have demonstrated their resilience, cultural relevance and multigenerational appeal.”

He continues, “Mattel’s purpose across all our franchises is to empower the next generation.”