Studio 100 & Russia’s Simbat Pact for Maya the Bee

Studio 100 Media and the Russian toy company Simbat have signed a licensing agreement for the CGI brand Maya the Bee.

The multiyear agreement, overseen by Studio 100’s local licensing agent brand4rent, covers the rights for a range of products in Russia. The first selection of products will include a coloring and activity book, a Domino game and a jigsaw puzzle. The new products will be available in the coming months.

Tatyana Moskalenko, marketing director at Simbat, said: “We are very proud to work with Studio 100. Many of us weren’t even born when Maya the Bee was first introduced to the world. It’s an honor for us to bring a line of products with Maya the Bee to the Russian market. It’s a true landmark addition to Simbat’s licensing portfolio.”

Joachim Knödler, head of licensing at Studio 100 Media, added: “We are delighted with our first collaboration with Simbat and thankful to our great agency partner brand4rent for placing Maya into this promising territory. We are confident that Simbat’s high-quality products will delight Maya fans in Russia.”