Fate: The Winx Saga L&M Deals

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Rainbow, the exclusive consumer products global licensor of Fate: The Winx Saga, has revealed the first raft of deals for the live-action Netflix original.

For the official series novel, written by Ava Corrigan, Rainbow has partnered with Mondadori for Italy, Scholastic Books for the U.S., Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey and AST for Russia. Among the first deals already inked for fashion and apparel is with Don’t Call Me Jennyfer in France.

A six-episode series, Fate: The Winx Saga reimagines the Winx Club animated saga, following the coming-of-age journey of five fairies attending the magical boarding school of Alfea. There, they must learn to master their powers while navigating love, rivalries and the monsters that threaten their existence.

Iginio Straffi, founder of Rainbow and creator of the Winx Club cartoon, said: “We are extremely happy! The success of Fate: The Winx Saga across the globe continues to show the great strength of the Winx brand. During the last few weeks, we could feel the excitement from the Winx fans who have supported us over the last 17 years and ran to watch the Netflix series during its debut weekend. I hope the series will remain popular on Netflix for a very long time, and in the meantime, we’re hugely delighted that the magic between the brand and a new challenge has happened once again.”