Allie the Ellie Gets European Licensing Agent

Art Wise has tapped License Connection as the licensing agent in Europe for the preschool brand Allie the Ellie.

The preschool series centers on the magical world of Allie the Ellie as she explores her surroundings, which are not always realistic compared to the world as we know it. Created by Ellen Langendam, the show has been airing on NPO Zappelin and on its online channels.

License Connection will represent the Allie the Ellie brand across a wide range of licensed categories, including publishing, toys, apparel, books puzzles, games and home textiles. The company will be seeking to expand the licensing portfolio into categories such as food, baby accessories and online retail partnerships. They will manage existing and new partnerships.

Langendam said: “I am delighted to be working with License Connection and look forward to the first licensing collaborations. Art Wise has chosen to collaborate with License Connection, because, in addition to many years of experience in licensing and marketing, License Connection has a creative strategic approach, which is to let the brand grow and take it to the next level. In addition to that, License Connection’s personal approach really appeals to me!”

“We are really excited about this relationship with Art Wise and thrilled to partner within Europe,” said Daphne Kellerman, owner of License Connection. “We look forward to expanding this preschool brand with new products to kids and families throughout the continent so kids can experience their ele-phantasy.”