Hasbro & Mills Entertainment Collab for My Little Pony Live

Hasbro and Mills Entertainment have inked a deal to launch My Little Pony Live, an original musical production based on the television series.

In its first touring production in North America, the musical will focus on the brand’s signature themes of friendship and magic, and is set to feature the pony characters known as “the Mane Six”—Twilight Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack and Rainbow Dash. The tour is set to kick off in March 2020.

Also included in the lineup is Spike the Dragon from the My Little Pony: Friendship is Magic television series, which is currently airing its ninth season. Debuting an original story and new songs, My Little Pony Live will take audiences on a journey to Equestria, complete with new adventures, unexpected magic, humor and moments reinforcing the power of friendship.

The show is being developed for a family audience, and full tour dates and details will be announced in August.

“We’re thrilled to work with Mills Entertainment to bring My Little Pony and the magic of friendship to life in a whole new way,” said Samantha Lomow, president of Hasbro Entertainment Brands. “Mills Entertainment has produced some of the most exciting stage shows with a variety of brands, and we can’t wait for fans to experience My Little Pony Live.”

Michael Mills, CEO of Mills Entertainment, added: “Having expanded from a consumer products brand in its early days to a powerful entertainment player, My Little Pony is an iconic brand that has touched people everywhere. We’re proud to partner with Hasbro to bring the live show to fans across the country.”