Sesame Workshop Inks Sponsorship Deal with Blue Lizard Sunscreen

Blue Lizard Australian Sunscreen, a Crown Laboratories brand, is now a sponsor of Sesame Street.

Through the commitment, Blue Lizard will support the show on PBS and the creation of “Fun in the Sun” educational content that will appear on Sesame Street’s YouTube channel. Blue Lizard began sponsoring Sesame Street on PBS on Friday, March 1. The “Fun in the Sun” videos will launch on the show’s YouTube channel the week of Memorial Day, during Skin Cancer Awareness Month.

“Sesame Street has a rich 50-year history of creating fun, educational content for families,” said Garrick Killbery, Crown Laboratories’ executive director of marketing for consumer healthcare. “This partnership with Sesame Workshop, the nonprofit organization that produces the iconic show, signifies our shared values of educating children and families on the importance of healthy habits like sun safety and skin cancer prevention.”

Jennifer Ahearn, VP of strategic partnerships and themed entertainment at Sesame Workshop, added: “As a nonprofit organization, all of the work we do is in service of our mission to help kids everywhere grow smarter, stronger and kinder. We are proud to welcome Blue Lizard as Sesame Street’s newest sponsor and work together to provide resources and content that keep families happy and healthy.”