DHX & Alpha Group Pact for New Animated Show

DHX Media has partnered with Alpha Group for Rev & Roll, a new animated preschool series co-commissioned by DHX Television’s Family Jr. in Canada and Alpha Group’s Jiajia in China.

Rev & Roll follows the adventures of an 8-year-old boy and his truck. The show was created by Scott and Julie Stewart (Kate and Mim-Mim), who also serve as executive producers. Alpha Group and DHX Brands are collaborating on global brand management for the property, which will be presented at this year’s MIPJunior.

Alpha Group will oversee distribution for Rev & Roll in Asia, MENA and Russia, with DHX Media handling the rest of the world. Alpha will develop and distribute toys globally as the brand’s master toy partner.

Josh Scherba, the president of DHX Media, remarked: “We’re thrilled to be teaming up with Alpha Group on Rev & Roll, a wonderful new animated series about kids living in a world where their best friends are trucks, cars, ATVs and other cute anthropomorphic vehicles. With exciting adventures, comedy and the lessons of friendship, Rev & Roll is just the kind of show preschoolers are going to love, and there’s tremendous potential to grow this into a new global brand from which we can benefit across multiple revenue streams.”

Robert He, the president of Alpha Group, added: “We’re super excited to team up with DHX Media on Rev & Roll to create fun and dreams for kids and families all over the world. Rev & Roll, a show with expressive characters, dynamic storytelling as well as strong curriculum goals, features ‘Friends as Family’ and ‘GRIT’—guts, resilience, integrity and tenacity. Alpha Group has been dedicated to global toy development for the past 25 years, and are ready to bring out entertaining and educational toys to provide kids with an in-depth Rev & Roll experience worldwide in multiple ways.”