DeAPlaneta & Alpha Group to Relaunch Bernard Brand

DeAPlaneta Entertainment has partnered with Chinese licensing and merchandising company Alpha Group to jointly relaunch Bernard, also known as Backkom, globally.

The agreement allows DeAPlaneta Entertainment, owner of all Bernard-related content previously produced by BRB International in the Western markets, to distribute both of the new seasons of the original series and future productions created around the brand outside of Asia.

It also gives DeAPlaneta the global distribution rights in Western countries for the new animated feature film Bernard: Mars Mission.

The Bernard brand is based on the dialogue-free animated series of the same name that follows a curious, clumsy polar bear. It is currently being broadcast worldwide in more than 180 countries through linear channels such as Disney Channel, Cartoon Network, Televisa, BBC, Televisión Española, KiKA, M6/Gulli, Nickelodeon and Canal Panda, as well as VOD platforms such as Netflix, Prime Video, Rakuten and Hulu.

“Bernard has achieved unparalleled global brand maturity,” said Carlos Biern, content and media sales director at DeAPlaneta Kids & Family. “Both DeAPlaneta Entertainment and Alpha Group are pleased to offer new content to the fans of this unforgettable character.”