9 Story’s Luo Bao Bei Lands on Milkshake!

9 Story Distribution International has licensed the animated kids’ series Luo Bao Bei to Channel 5’s Milkshake! in the U.K. 

The show will launch as part of the preschool programming block on May 7. In the U.K., Luo Bao Bei’s father will be voiced by fashion expert, award-winning TV presenter and author Gok Wan. The series is penned by British writer Dave Ingham (Shaun the Sheep, Octonauts).

Produced by Magic Mall Entertainment, Luo Bao Bei was created by Magic Mall’s Grace Tian, with Cloth Cat Animation doing the animation. 9 Story Distribution International has global distribution and merchandising rights for the series, excluding Greater China.

“We are so pleased to be partnering with Milkshake! on Luo Bao Bei,” said Alix Wiseman, the VP of business development and acquisitions for 9 Story. “As a brand leader for outstanding preschool content in the U.K., Milkshake! is the perfect home for this charming show. We can’t wait for kids in the U.K. to get to know our very special protagonist, Luo Bao Bei.”

“Milkshake! viewers will be mesmerized by Luo Bao Bei’s visual style and Dave Ingham’s marvelous writing and Milkshake! is delighted to be adding the series to its unrivaled schedule,” commented Alison Bakunowich, the senior VP and general manager for Milkshake! and Nickelodeon NEE.