9 Story Taking Do Not Watch This Show Global

9 Story Distribution International has acquired the worldwide distribution rights, excluding Australia and New Zealand, for Do Not Watch This Show, an adaptation of Andy Lee’s Do Not Open This Book.

“Whether you’re 8 or 80, this show will have you laughing out loud at Wizz’s ridiculous antics,” said Alix Wiseman, senior VP of acquisitions and distribution for 9 Story. “Andy Lee is an extraordinary creative force whose storytelling has already captivated millions through his best-selling books and hit TV formats. With Do Not Watch This Show, he’s brought that same irreverent charm and comedic brilliance to animation, creating a series that’s as clever as it is hilarious. We’re incredibly excited to bring this fresh, funny and universally appealing show to audiences around the world.”

The Australian screen adaptation is produced by Lee Bones Production for ABC. In three months, it topped ABC iview charts, amassing over 115 million minutes watched and achieving 1 million average viewers across ABC Family and ABC iview in its first two weeks. ABC recently confirmed a second season.

The show follows the pompous blue monster Wizz, who is desperate for viewers to stop watching. He makes increasingly absurd attempts to sabotage his own show. Lee voices Wizz.

“I’ve always loved making kids laugh, and Do Not Watch This Show gave me the perfect excuse to be as silly as possible,” Lee said. “It’s been amazing to see how much kids—and their parents—have embraced Wizz’s ridiculous attempts to stop them from watching. We’re thrilled to be partnering with 9 Story to bring the show to families around the world… even if Wizz isn’t!”