ATF Spotlight: Rainbow

The gender-neutral preschool series 44 Cats is a lead offering for Rainbow.

“44 Cats is a great physical, character-driven comedy with strong storylines based on very powerful musical assets,” says Andrea Graciotti, the company’s head of TV sales. “It is about how cats see the world and is very easy for young kids, both boys and girls, to relate to. Key themes are friendship and altruism, and the stories promote tolerance and diversity and offer important life lessons.”

There are also 26 new episodes of Regal Academy, which follows the fairy-tale adventures of Rose Cinderella and her schoolmates. The animated series, which targets kids 4 to 8, has already been on air with Nickelodeon in Southeast Asia and worldwide, along with other broadcasters in Indonesia, Vietnam and Malaysia. Graciotti emphasizes, “Rainbow will showcase a raft of new series that will appeal to wider audiences than ever.”