WildBrain to Manage Mother Goose Club on YouTube

WildBrain, an online children’s network, has signed on to manage two Mother Goose Club channels on YouTube.

The deal will see WildBrain manage Mother Goose Club’s flagship YouTube channels, Mother Goose Club and Mother Goose Club Playhouse. WildBrain will also handle paid media campaigns and work to boost the presence of the brand by providing rights management and access to technical support to increase audiences and ad revenue.

Mother Goose Club is a collection of educational programs for preschoolers that is produced by Sockeye Media, founded by Harry and Sona Jho. In addition to YouTube, Mother Goose Club is distributed on Netflix and Amazon and is broadcast nationally in the U.S. on local PBS stations.

John Robson, the managing director at WildBrain, said: “This deal for Mother Goose Club exemplifies our commitment to working with top brands and exceptional talent, and Harry and Sona are two of the best. Both WildBrain and Mother Goose Club are exceptionally driven to create new content and experiences for kids and I’m excited to see what we can achieve together.”

“We believe in bringing preschool content to the world,” commented Harry Jho, co-creator of Mother Goose Club and CEO of Sockeye Media. “That mission is at the forefront of what we do at Sockeye, so the opportunity to work with WildBrain and expand our audience is immensely exciting. We are very much looking forward to our relationship with WildBrain and broadening our presence on YouTube and beyond.”