Game App for Preschool Property Bing

LONDON: Acamar Films has launched a game-based app for its animated preschool property, Bing.

Titled Bing Baking, the app lets little ones become a part of Bing’s world, playing alongside characters from the show in a virtual kitchen. The game is available for iOS devices and will launch on Google Play and Amazon on August 11.

The series is produced by Acamar Films and Dublin-based partners Brown Bag Films. The app was co-developed by Aardman’s digital team.

Steph Gauld, the head of digital at Acamar Films, commented: “Children have already welcomed Bing wholeheartedly into their lives through our television series, our DVDs, toys and games and also increasingly online via www.bingbunny.com. We wanted to find a way to help them immerse themselves in Bing’s world and this app allows that to happen. Each child can play alongside Bing and Flop with a simple intuitive interface designed to encourage creativity and play. Aardman has been the perfect partner for us and we’re genuinely excited to be launching our first Bing app together.”

Aardman’s Finbar Hawkins, creative director on the Bing Baking app, added: “Working with Acamar to bring Bing to interactive life has been a special thing indeed. Our two companies share a heartfelt passion for quality and precision in the crafting of children’s entertainment. We were delighted that Acamar embraced our ‘sandbox’ ideas for the app, meaning that together we’ve created an immersive and tactile environment for young bakers to have fun, learn and play.”