YTV’s The Rolling Kitchen Remade in Brazil


Yomiuri Telecasting Corporation (YTV) in Japan and Endemol Shine Brasil have partnered for a Brazilian version of the cooking format The Rolling Kitchen.

In this studio-based cooking show, two couples compete to see which team can create the best dish to win a cash prize. The Brazilian adaptation has been produced and is set to premiere in prime time on Globo and GNT on October 21.

Within an hour, couples need to cooperate and create two dishes. However, the kitchens are separated and conversations about the cooking process are prohibited, and every 15 minutes the kitchen rotates 180 degrees. The husband must take over the wife’s dish and the wife must take over the husband’s, with couples needing to read each other’s minds and estimate the cooking procedure to win.

The original The Rolling Kitchen format was broadcast in Japan in September 2018 and launched for international sales at MIPTV 2019. The format is currently represented by Global Agency for Europe, the Middle East (excluding Turkey) and Brazil, and by YTV for the rest of the world.

Norihiro Miyamoto, division director in the content business department at YTV, said: “More than a year and a half has passed since the coronavirus pandemic spread worldwide. It has been a year for the world to face this unprecedented threat, but it has also been the year for those with their families or partners to spend their time together at home, more than ever. Sometimes you may find that things work well or do not work well when you spend so many hours together. Our game show format The Rolling Kitchen could give the viewers a window to look into such domestic scenes. We are very honored that Globo and GNT, Brazil are localizing this format. We are confident that this game show will provide entertainment to everyone in the world across the borders, reflecting what goes on in every household or relationship that the viewer can relate to.”

Nani Freitas, COO of Endemol Shine Brasil, said: “Rolling Kitchen Brasil is a reality show that mixes humor and gastronomy. Endemol Shine Brasil is very excited about this project, developed by a brilliant team, which is delivering a charming and fun product.”