Who Bares Wins Scores Belgian Adaptation


Belgium’s VRT has commissioned a local adaptation of All3Media International’s format Who Bares Wins.

Originally created by Spun Gold, the format sees a group of celebrities challenged to get naked in order to raise awareness of cancer. The Belgian adaptation will be co-produced by All3Media Belgium and I Care NL.

All3Media Belgium is also working on an adaptation of Don’t Scream, following celebrities as they compete to determine which of them is the most fearless, for Streamz.

David Ottenburgh, managing director at All3Media Belgium, said, “To my great delight, All3Media Belgium can present, in addition to The Faker and The Traitors, new titles to the Flemish Belgian public this year. Although these formats could not differ more, they all share the clear common denominator of being very distinctive and quite unique in their genre, proving that Belgian commissioners and broadcasters are looking for truly exceptional and highly creative content, now more than ever and All3Media International’s track record as a distributor of such hit formats has been paramount in helping us to launch new IP and concepts in our territory.”

Jonathan Hughes, VP of Germany, Benelux, Austria and Switzerland at All3Media International, added, “All3Media Belgium has continually brought high-quality and hugely entertaining adaptations to a local audience, so we’re thrilled to have them on board once again for this international hit. Who Bares Wins is a buzz-worthy TV event with a powerful message at its heart, and with multiple seasons adapted in France, Australia, Germany and the Netherlands and this talented team of producers at the helm, we feel confident Belgian audiences will be bowled over by this revealing, vibrant and touching series.”