The Traitors Lands New CEE Adaptations


All3Media International has inked deals with partners in Croatia, Slovakia and the Czech Republic for local adaptations of The Traitors.

Prima Group in the Czech Republic, TV JOJ in Slovakia and RTL Hrvatska in Croatia have commissioned first seasons of the format. An additional partner in another CEE territory is soon to be revealed.

In the region’s licensing market, Vivid Goliath will bring The Traitors board game to Hungary, and All3Media International has also signed a publishing deal with Penguin Random House Hungary.

The Traitors was created in the Netherlands by IDTV, an All3Media company, and the format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. Since its launch in 2021, the format has found success with over 25 adaptations and returning seasons.

“Addictive, entertaining and dramatic, I’m delighted to be working with so many partners from across the region on this format phenomenon,” said Ben Packwood, VP of sales for CEE at All3Media International. “Following the recent hit launches in Poland and Hungary, it’s brilliant to now welcome The Traitors to three new CEE territories. It has been a great experience to work with such a popular format and structure some interesting collaborative deals such as that with Prima Group and TV JOJ.”