You Are Not a Loan Optioned in Two Markets


The social-experiment format You Are Not a Loan, created in partnership by Renowned Films and The Story Lab, has been optioned for local versions in the Netherlands and Denmark.

The Story Lab optioned the format to Wise Monkeys in the Netherlands and Monday TV in Denmark. You Are Not a Loan is centered on a town’s collective debt being pooled for the greater good.

Erik de Winter, The Story Lab’s senior VP responsible for northern Europe, said: “This format is fresh, original and challenges the issue of debt in a compelling and entertaining way. Living with debt and striving to make life better is universally understood.”

Max Welch, founder and CEO of Renowned Films, added: “You Are Not a Loan resonates across territories, as it takes the financial coaching format to another level.”