GameChanger, a virtual production company, is launching in the U.S., with its technology set to be deployed in two new game shows.
The tech, which eliminates the need for green screens, heavy production equipment and set builds, is being offered to broadcasters, studios and gaming companies in the U.S.
“Imagination knows no limits with GameChanger,” said Yaron Yashinski, co-founder and a visual effects expert. “This is just the beginning. We’re giving networks, production companies and streaming platforms an entirely new way to create premium content—without the constraints of physical sets or green screens.”
GameChanger says its technology is being used in the prime-time adaptation of a mobile game and in the creation of a virtual bingo machine.
“For decades, television production has been limited by costly sets and rigid logistics,” noted Nimrod Harel, co-founder of GameChanger. “But with our virtual production technology, we can help broadcasters, studios and gaming companies not only uncover cost efficiencies but Hollywood-level visuals—unleashing creativity like never before.”