Video Interview with The Story Lab’s Luci Sanan

Luci Sanan, the format director at The Story Lab Global, met with TV Formats to discuss the strategy for building up the company’s slate and positioning itself as a go-to for must-have product.

Part of the Dentsu Aegis Network, The Story Lab produces, distributes and invests in premium entertainment content that travels across territories, channels and devices. Its catalog includes the smash hit family entertainment show Ninja Warrior, which it distributes in select markets along with its parent company. First broadcast in Japan in 1997, where it is known as Sasuke and owned by Tokyo Broadcasting System Television, Ninja Warrior has been licensed into a slew of territories over the past two years by The Story Lab, including France, Germany and the U.K.