The Story Lab Takes on Hunan TV’s The Sound

The Story Lab has entered into a strategic pact with Hunan TV that includes picking up the distribution rights to the Chinese broadcaster’s voiceover talent format The Sound.

The studio entertainment show features celebrities competing to showcase their voiceover skills. The audience decides which contenders make it to the finale.

Fotini Paraskakis, executive VP of entertainment at The Story Lab, noted, “We are delighted to be partnering with Hunan TV and to have the opportunity to introduce new and exciting prime-time formats, like The Sound, to audiences around the world. We are looking forward to a long-term relationship that will expand the reach of Hunan’s entertainment globally.”

Lester Hu, head of formats and the international business at Hunan TV, added, “The Sound represents the best of Chinese broadcasting, and we are so excited to be working with The Story Lab to share it with the world. In addition, our ongoing partnership will enable us to develop and distribute more quality formats.”