The Story Lab Heading to MIPCOM with All Star Driving School & More

The Story Lab is preparing for MIPCOM with a lineup that showcases formats such as All Star Driving School and Brainstorm, among others.

The all-new reality format All Star Driving School will make its debut at MIPCOM. The show offers viewers a chance to follow celebrities as they attempt to learn to drive in the most extreme, nerve-shredding way: with an intensive week-long course, joined by their nearest and dearest in the backseat. The format was created by Rumpus Media.

The Story Lab is also offering Don’t Say It Bring It!, an entertainment format created by Phileas Productions. In the show, contestants are forbidden from answering questions with words and instead must bring in the object that best answers the question to win. There is also the new general-knowledge game show Brainstorm, which puts two contestants face-to-face in a duel of knowledge and strategy. The format was created and produced by SP Entertainment. Additionally, The Story Lab will be bringing reality format Travel Ink to the market. In Travel Ink, celebrities adventure together to a specific destination around the world that is known for a prolific tattoo artist or a specific culture of getting inked up. It was created by Tuvalu Media for Veronika in the Netherlands.

The Story Lab’s slate also features Safari Go! The prime-time adventure game show sees six families from all over the country join together in the African bush to become the Best Ranger Family. There is also the game show 5 OUT OF 5, the dating reality series Game of Clones, the reality format Hall Pass and the Ninja Warrior format.

Michael Iskas, the global president at The Story Lab, said, “We are delighted to be bringing such a fantastic range of entertainment, reality and game show formats to the market this year. Following the early success we had with titles such as Ninja Warrior and Game of Clones, we are confident the titles we are bringing to MIPCOM will attract broadcasters and advertisers globally.”