Banijay Acquires French Format Outfit Tooco


Banijay has acquired Tooco, a French outfit specialized in the creation, development and management of formats for the local and global markets.

Tooco, led by Aurélien Lipiansky and Mikaël Moreau, is behind formats such as Guess My Age, which has traveled to 22 territories, including Italy, Spain and Germany. Founded in 2015, its slate encompasses game shows, entertainment, factual entertainment and reality.

François de Brugada, president of Banijay France, noted, “Tooco is a fantastic addition to our French portfolio. Aurélien and Mikaël are among the best format creators in our country, and we are proud to support and provide a home for them, where they can lean on a world-class global network of producers to travel their shows. Our brands have long transcended borders, and we have no doubt, with these two, there is a new generation of hits just on the horizon.”

Lipiansky, president of Tooco, commented, “Mikaël and I are proud to be joining Banijay, which has long understood the importance of investing in French format creation, and we hope to benefit from the power and sales force of the group internationally to travel our ideas worldwide. This is a strong challenge, a logical continuation for Tooco, and we are delighted to start this new adventure.”