Nippon TV and Quibi have struck a deal that will see the format Sokkuri Sweets being adapted as Eye Candy, starring Chrissy Teigen.
Eye Candy will be produced by Main Event Media, an All3Media America company, and executive produced by Teigen via her Suit & Thai Productions. The series features teams of celebrities and civilians who will attempt to identify outrageous edible creations designed to look like everyday ordinary objects. With the objective to distinguish edible creations from real objects, the suspense builds to when contestants must make their choice—and then take a bite.
The hit Japanese format was originally unveiled by Nippon TV as an offering at MIPTV 2019 and the deal was finalized between Nippon TV and All3Media America for the format to stream in America under the new name Eye Candy on Quibi.
Teigen said: “I’ve been fascinated by all the mind-blowing cake videos seen around the world and I’m thrilled to be a part of introducing Eye Candy to many others. Disclaimer: We are not responsible for any feelings of confusion, betrayal or cravings that may ensue from watching this program.”
Jimmy Fox, president of Main Event Media, added: “When we first viewed the original Japanese series the closest reference that came to mind was Willy Wonka and the Chocolate Factory. Literally anything that appears on set could be made of chocolate or an undercover cake creation. The culinary artistry on display in the show is incredible and at the same time utterly ridiculous in all the right ways.”