Don’t Being Adapted in Mexico


Banijay Rights has signed a deal with TV Azteca to bring its hit comedic game-show format Don’t to Mexico.

With the local title Don’t: No lo Hagas, the Mexican series will be hosted by presenter and comedian Adal Ramones and is expected to launch in September on Azteca Uno. Endemol Shine Boomdog is on board, with production to begin this week.

Don’t is a physical comedy game show where families can win money by following one simple rule: Don’t do it. It recently launched in the U.S. on ABC, debuting as the number one show of the night on network television, winning its slot for 18-to-49s and 25-to-54s. The 8×1-hour series is produced by Banijay Studios North America, executive produced by Ryan Reynolds (Deadpool) and hosted by Adam Scott (Parks And Rec, Big Little Lies).  

Elliott Chalkely, VP of sales at Banijay Rights, commented, “The fun-loving mischievous tone of Don’t is just the tonic international audiences need right now. We at Banijay Rights are very excited to see the first international adaptation go into production in Mexico with Endemol Shine Boomdog, for Azteca, a highly-esteemed partner of ours.”

“Being able to offer audiences quality content and entertaining international formats produced in Mexico is a top priority for TV Azteca and Don’t is a clear example of this,” added Alberto Ciurana, general director of contents and distribution at TV Azteca.

“We are thrilled to partner with the team at TV Azteca and our new colleagues at Banijay Rights to bring Don’t to Mexico,” said Endemol Shine Boomdog CEO Alejandro Rincon. “This is such a fun concept and with the great Adal Ramones as our host, we believe we’ll be able to deliver something special to the Mexican audience.”