Armoza Formats Sends The Moves & Beat the Grid to India


Armoza Formats, part of ITV Studios, has inked a deal with Frames Production Company to bring the dance makeover format The Moves and the game show Beat the Grid to audiences in India.

The Moves sees four dance coaches go head-to-head to prove who can give the most amazing dance makeover of the night, with the studio audience deciding which coach and dancer duo has the winning moves. From Armoza Formats and Gamechanger, the CGI-based interactive studio game show Beat the Grid challenges contestants to find a minimum number of correct answers in order to beat each grid, with the cash prizes growing along with the size of the grid.

Ranjeet Thakur, founder of Frames Production Company, said: “The times are trying but our job is to keep people entertained and interested in the brighter things of life. It is great to be working with Armoza Formats and ITV Studios and we look forward to continuing to work with them on many more interesting formats.”

Amos Neumann, COO of Armoza Formats, commented: “We are thrilled that these fun and unique shows are making their way to India. Both The Moves and Beat the Grid provide unique takes to the popular genres they belong to, whether with innovative technology or by inspiring everyone to dance, no matter how good your moves are.”