ITV Studios’ Nobody’s Fool Lands Norwegian Adaptation

ITV Studios’ new quiz show format Nobody’s Fool is being adapted in Norway for NRK.

“We are incredibly proud to bring the very first international version of Nobody’s Fool to life here in Norway,” said Lars Finnland, managing director of ITV Studios Norway. “The format’s mix of strategy, psychology and entertainment is a natural fit for NRK, and we’re excited to showcase a distinctly Norwegian take on this bold new reality quiz. We can’t wait for audiences to dive into the twists, the tactics and all the delicious bluffing at the heart of the show.”

The series will be hosted by Danny Dyer and Emily Atack. The Norwegian version will be produced by ITV Studios Norway and is set to launch on the channel in 2026, with an eight-part series commissioned. The format is co-produced by Lifted Entertainment, part of ITV Studios, and Nobody’s Hero for ITV.

Nobody’s Fool is a strategic reality quiz format where the fate of the contestants isn’t decided by how smart they are, but how smart their fellow contestants think they are.