Laughing All the Way to the Bank Lands in the U.S.

The rights to the entertainment format Laughing All the Way to the Bank have been picked up in the U.S. by 44 Blue Productions, a Red Arrow Studios company.

In Laughing All the Way to the Bank, people who think they’re funny get the chance to win a cash prize by making the TV channel’s accountant laugh out loud during a car ride to their bank. Meanwhile, the accountant will do their best to maintain a straight face and not laugh in an effort not to have to pay up.

From the Tel Aviv-based content creator and distributor Gil Formats, Laughing All the Way to the Bank has also been picked up by Endemol Shine Iberia in Spain and Portugal and Seapoint in Germany for local adaptations in their respective territories.