Armoza Formats Sets Up Virtual Event for Screen-to-Screen Meetings


Armoza Formats has unveiled ArmozaFest, a virtual event to meet clients “screen-to-screen” in order to launch new formats in the wake of the cancellation of MIPTV.

The two-week-long virtual event kicks off March 23. It will allow Armoza to continue to connect with clients directly, as the sales team will be sharing new and creative launches from the company as well as exclusive news about the titles previously teased at the ITV Studios Formats Festival in February. The new format launches for the spring season will first only be revealed to participants of ArmozaFest.

Avi Armoza, CEO of Armoza Formats, said: “We have always strived to provide unique and innovative solutions to the challenges that we face in our industry and we believe that ArmozaFest will prove to be just that. By using the platform of a virtual market, we will ensure that we not only maintain our relationships but continue to build them.”

Sharon Levi, head of sales at Armoza Formats, added: “At the end of the day, our industry is driven both by content and people-to-people relationships. Meeting with our clients in person is vital to understanding their needs, so despite the current situation, it is so important for us to find a way to ‘see’ our clients. We look forward to meeting you all ‘screen-to-screen’ soon.”