James Townley & Lucas Green Upped at Banijay


Banijay has elevated James Townley and Lucas Green to new roles at the helm of its non-scripted operation, Creative Networks.

Townley has been promoted to chief content officer, development, while Green becomes chief content officer, operations, effective immediately.

Townley continues his oversight of unscripted development across the group, while also being responsible for third-party format acquisition and expanding his remit to include documentaries. Townley’s department manages all group-level investments in non-scripted, including the Creative Fund. Green’s role sees him working with Banijay’s non-scripted labels worldwide, focusing on production efficiency and best practices and strengthening the company’s slate of mega-format brands. Both report to CEO Marco Bassetti.

“James and Lucas have been fantastic forces for Creative Networks, ensuring a productive, well-traveled non-scripted pipeline,” Bassetti said. “Creative reinvestment, efficiency and rights retention are all central to our global strategy, and to date, the pair have been key in championing these elements across the group globally. While the market has its challenges, we have a robust operation in place to maintain the high standards of delivery and innovation our buyers have become accustomed to, and ultimately, our leading position in international formats.”