Battle in the Box Optioned for Multiple Territories


Something Special has signed an option deal for Battle in the Box with ITV Studios for France, Australia, New Zealand and Israel.

The comedic competition and reality game show hybrid sees two celebrity pairs live in an empty box specially designed with movable walls. They must conquer physical and mental challenges in order to win special prizes and coveted floor space. Winning the challenges expands their living area and shrinks their opponents’.

Battle in the Box was created by Korea’s NMedia and is represented globally by Something Special. This new deal follows previously announced deals with Fremantle for Denmark, Norway, Sweden, Finland, the Netherlands, Belgium and Portugal, and with UKTV for the U.K.

“It’s extraordinary to see the huge international response to Battle in the Box, which we instantly loved and couldn’t wait to take globally,” said Praise ChanMi Shin, VP and head of sales for Something Special. “And now our partners at ITV Studios are taking this exciting show further and building on its success. We look forward to seeing how each country adds its own touch to this hilarious series.”

Ella Umansky, VP of format acquisitions at ITV Studios, said, “We’re excited to be taking out such a fun, creative format alongside Something Special. It’s a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space, but Battle in the Box takes things right back to basics; they’ll have to earn every home comfort, including the floor space.”