Federation Invests in Format Outfit WeMake

Federation Entertainment has picked up a stake in WeMake, the venture set up by former Shine France executive Bouchra Réjani last year to develop original unscripted and fiction formats.

The venture has developed more than 20 original titles in the last year and inked co-production and distribution pacts with Talpa, Lionsgate and MGM. It is also working with Live Nation Productions on a music-talent competition.

Pascal Breton, Federation’s president and founder, commented, “WeMake has the same strategic vision as Federation—to invest heavily in creating original formats; selling these formats both in France and internationally, with particular focus on the United States; and developing new formats in order to bring new life to the genre while becoming relevant for platforms.”

Réjani, president and founder of WeMake, added, “We are delighted to expand the Federation family! The arrival of new platforms on the unscripted market is shaking up the game for the greater benefit of creation. The race between networks and their studios and these new players is boosting the entire sector to launch new, original and cost-effective formats. At WeMake, just like at Federation, we bring together the best creative talents from France and elsewhere to forge global partnerships in order to meet this demand.”

Réjani founded the company with ex-Talpa executive Moe Bennani.